Free to try on 20 of your real contacts, no signup. 99€ one-time to classify your entire archive. 199€ if you want to keep running it as your DMs grow.
No subscription. No seat count. No "enterprise plan". The thing costs what it costs, you pay once, you own it.
Because it's a tool, not a service. You want a refresh every 3–6 months, not every Tuesday. Subscriptions are a tax on software that didn't deserve to be rented. You pay once, you own it, we stop billing you. Revolutionary.
Because any pitch or demo lies. You see what Backline does on your actual contacts before you open your wallet. Twenty is enough to judge quality, small enough that we don't lose money. The other contacts come out locked in the CSV — you see the volume you're missing, you decide.
One Run if you want the list once and move on. Most people pick this. Lifetime if you know you'll want to re-run every few months as your DMs keep piling up — it pays off vs. paying for two updates. No pressure either way.
The Instagram DM export stays in your browser. It's never uploaded to any server. Only the text of your qualified conversations gets sent to Anthropic's Claude API via our proxy, for summarization — and we don't store any of it. Full breakdown on the privacy page.
Yes. Within 14 days of purchase, email josh@backline.so with your license key and we refund it. No form, no interrogation. If it's beyond 14 days and something's genuinely off, email anyway — we'll figure it out.
BYOK (Bring Your Own Key) means you pay for the software only — you cover the Anthropic API costs yourself via your own key. For a big archive, the API cost can be $5-20, so it's technically cheaper than One Run if you're already set up with Anthropic. We charge less because we don't carry the infrastructure cost. Fair deal for tech-savvy people.
No account. Drop your Instagram DM export. See what surfaces on 20 of your real contacts. Decide from there.
Try it free →