Your Instagram
DMs,
sorted.
Backline turns your Instagram DM export into a clean Notion contact list. Every booker, label, promoter, collab and fan you've ever DM'd — sorted, ranked, searchable in minutes.
The manager you never hired for your Instagram network. 100% in your browser — your data never leaves your device.
The conversations
you forgot you had.
The booker who said "hit me next year"
A year ago they wanted you for their festival. You said "I'll remind you." You didn't. Backline puts them back on your radar — with the original thread one click away.
The label that A&R'd you in 2022
They sent a polite "we're watching your stuff, keep us posted." You replied once. Three albums later, they're still watching. Relaunch the conversation with full context in your hand.
The collab that never happened
You both said "let's link up" six months ago. Neither of you did. Backline surfaces the dormant "maybes" so you can decide which ones are worth closing — and which to let go.
The fan who became a promoter
They wrote you as a fan in 2021. Now they run a club night. Backline tags fans as fans, but surfaces their handles so you recognize who's moved up — and invite them to your next drop.
One file. Hundreds of contacts.
Backline does the reading for you. Three steps, about ten minutes of your attention.
Export your Instagram DMs
Ask Meta for your DM export — they send you a download link when it's ready. You do it once, not every time.
Drop the file in Backline
Parsed in your browser. Each contact classified by zone, country, role and intent. A short narrative summary is written for every relevant thread.
Merge into Notion
Download the export, duplicate our Notion template, hit merge. Your whole Instagram network, sorted and searchable.
Every contact,
classified.
Bookers · Labels · Promoters · Collabs · Fans · Managers
Each conversation auto-tagged by role — including fans as a first-class segment, because today's fan is tomorrow's promoter, club runner, or tour manager.
Zone · Country · City
Where they are — so you can plan tours, target new markets, or spot regions you've ignored for two years.
Tour / Booking · Relancer · Collab · None
The four levels you actually care about. Surfaces the hot leads, hides the small talk.
One line per thread, written for speed-reading
What they offered, what you said, what's pending. Written like a human assistant would.
1-click Notion merge · Direct IG DM link per row
Our Notion template is pre-configured. Import and go — click any contact to jump straight to the DM thread.
100% in your browser.
Your DM export is parsed entirely client-side. Only the text of qualified conversations touches our proxy for the summaries — and we don't store any of it. Full breakdown →
Short
answers.
What exactly is Backline?
A one-shot tool that turns your Instagram DM export into a clean Notion contact list — every person you've talked to, labeled by role, geography, and intent. Built for DJs, producers and indie artists who need to stop losing opportunities in their inbox.
Do I need a Notion account?
Yes — the export is designed to import into our pre-built Notion template in one click. Notion personal is free. You don't need any paid tier.
Is my Instagram data safe?
Your DM export never uploads anywhere. Parsing happens in your browser. Only the text of qualified conversations is sent to Anthropic's Claude API via our proxy for summarization — and we don't store any of it. Full privacy breakdown →
How long does it take?
Meta's export: 24-72h (they email you when it's ready — it's an annoying wait, but you only do it once). Running Backline on it: ~10 to 30 minutes in your browser, hands-off.
Can I try before I buy?
Yes — drop your DM export right now. The free tier gives you 20 real contacts with full smart summaries. Same quality as the paid version, just capped. You see the output on your actual data before paying a cent.
What exactly is a "DM export"?
It's the official archive Instagram gives you of your own account. You request it from accountscenter.instagram.com, select "Messages", format JSON, and they send you a download link. Backline reads the file directly — no manual unpacking.
Stop losing
opportunities
in your inbox.
Free trial is one click away. No email, no account, no card. You'll see a real result on 20 of your actual contacts in under 10 minutes.